Marketing video production

There is no better way to communicate with your audience than engaging video content. Through the use of creative, narrative driven content, we help brands cultivate relationships between their audience and the communities they serve. As the centerpiece of your marketing program, engaging and educational video content will help drive leads and establish you as your industry's thought leader.

Candle Store Owner

Why is video marketing so effective?

- It's easily consumable​​

Roughly 80% of all web traffic comes from video views is made up from video traffic. This means that the best way to share information with your audience is through video vs. text and images alone. Customers are more likely to use your product or service if they can see it in action.

- It's attention-grabbing

Engaging video content will stop your audience in their tracks. Video content helps get your message across in the most captivating way possible. It affords you more time to build relationships and foster community with your audience.

- It's shareable and boosts your SEO

 

High quality video content is incredibly relevant and shareable. This means your message will get the attention it deserves. Not to mention, Google indexes videos from all major platforms, and your website, which helps your audience find you more easily.

- It's environmentally friendly and cost-effective ​​

Old school advertising, paper brochures, and the like are not only bad for the environment, they are one and done. Professionally produced video content is evergreen and can easily be repurposed for years to come. Today's marketing campaign effectiveness relies on video.

- It puts empathy at the forefront 

Our human brains are designed to feel the emotion of the events we see, feel, and experience. This cannot always be conveyed with images and text alone. Well-crafted video content is relatable and connects with your audience on an emotional level.

Learn more about why video marketing is such an effective and powerful tool by reading the this blog post

Video Marketing Production Example

  • Project: Governor McKee Campaign Announcement

  • Client: Friends of Dan McKee

  • Video production type: Live Action Marketing Production / Brand Building

  • Client Requirement: Capture the Governor's campaign announcement

  • Output: One x 1:40 promo film

  • Turnaround time: 24 hours. 2 hour shoot.

Friends of Dan McKee

TV/Social Media Commercial

"78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content in 2022"

- Social Media Week

Build Your Brand with Video Marketing Production

Creating engaging, meaningful, and thoughtful video content is the single fastest way to grow a brand today. In the last year alone, 93% of marketers polled said that they landed new clients via video ads on social media. Instagram, a platform built on the back of photo sharing, has seen a significant shift to organically promoting short form video content in order to compete with TikTok.

Today, online video is the focus of the majority of social media platforms and the internet as a whole. There are a variety of different video formats and platforms to share your content and get your brand seen through organic reach. Video ads perform over 27% better than text and image based content.. If you are looking to build your brand, there is no better option right now than creating online video content.

Brand Builder Production Example

  • Project: Linesider Brand Builder

  • Client: Linesider Brewing Company

  • Video production type: Live Action Marketing Production / Brand Building

  • Client Requirement: Tell the story of Linesider Brewing Company in a short form video

  • Output: One x 1:50 promo film

  • Turnaround time: 1 week. 2 hour shoot.

Linesider Brewing Company

Social Media Promo Video

What You Need to Know About Brand Building

If long term growth is what you are after, brand building content is the way to go. 54% of customers have said they want to see more video content from the brands they love. This means customers feel emotionally connected to brands, especially through video content. Video content that is engaging and educational, not sales driven, will help build brand awareness and trust with your customers. 

Video allows for a more personalized and intimate relationship with your audience.  Customers connect with brands on a deeper level than with video than they do with traditional image and ad copy. All of these elements together create the perfect opportunity to not only build brand recognition, but to close the sale and create a lasting relationship with your customer.

321_Media_Media_Black.png

Why is Video Marketing Worth the Investment?

In 2021, internet users spent an average of 7 hours per week watching online video. In the early days of television when there were a handful of channels to choose from, companies like Procter and Gamble doubled down on video ads and created massive market shares with their brands such as Tide, Vicks, Crest, Charmin and more. They used video to become household names and American Institutions.

Our attention is once again all focused in the same direction, the device in our hands. Businesses now have an avenue for exponential growth by creating engaging video content across social media platforms with unlimited potential reach. Video marketing is worth your time and money simply because if you don’t do it, you can bet that your competitors are. Don't incur opportunity cost because you neglected video content.

 "73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision."

- State of Social Video Marketer Trends Report

Where Can Your Marketing Video Be Seen?

Today online video can be seen in a multitude of different ways on many platforms, and in front of diverse or specifically curated audiences. The tools at your disposal with online video marketing allow you to be as broad or as narrow as you’d like to be with your targeted audiences. Social media platforms will be your main driver for video content engagement.

Platforms for mobile centric vertical video such as TikTok & Instagram Reels have enormous potential for organic reach with a combined 2 billion daily users. Creating videos that are contextual to these platforms drives greater engagement and creates a personalized familiarity with your brand that is nearly impossible to replicate with other platforms and styles of online video.

Facebook and LinkedIn both provide wonderful opportunities to connect via groups, sharing, livestream video, targeted ads, and more. YouTube is still the biggest video sharing platform in the world with over one third of the internet as daily users. YouTube preroll ads and YouTube Shorts are another extremely effective way to get your video in front of audiences.

Each video placement depends on the goal of the organization, and the goal of the video itself. With the ability to create wide organic reach and direct ads to hyper-targeted audiences, it is no wonder why video content marketing is the number one source of new business in the world today.  Market your business directly to your audience through consistent online video content.

01.

Owned Media

 

This is the content that you own and control. For example, your social media channels, website, and blog. The more channels you use, the greater potential reach to new customers.

Earned Media

 

This is the content others create about you. Such as, online reviews, posts referencing your brand, media coverage, etc. Earned media helps establish trust between your brand and the community.

03.

02.

Paid Media

 

This content is any type of marketing that you pay for. Like, social media ads, TV commercials, and display ads. Paid media allows you to hyper-target potential customers based on demographics and psychographics.