Foundation to Franchise

How Ch'i Lash built the foundation to franchise their eyelash extension school.

Using inbound marketing to help an eyelash extension business grow


The Task, We Did

E-Commerce Website Design, Full-Service Inbound Marketing and HubSpot Implementation

Client

Ch'i Lash & Ch'i Lash the School https://www.chilash.com

Delivery Time

90 Day Implementation, On-Going

About The Project

Our journey with Ch'i Lash began in August of 2022. They were referred to us for inbound marketing services, HubSpot implementation, and a website redesign.  Ch'i Lash and Ch'i Lash the School needed an eyelash extension school website merged with an e-commerce site with over 100 products. 

We started first on the website and after a 6-week turnaround, started on their HubSpot implementation and inbound marketing services. Those services included blog posting, landing pages, retargeting, email campaigns, podcasts, and more. 

1
Biggest Challenge
We had to migrate two websites including switching the client from one e-commerce platform to another. 
2
Solution
We built a cross-channel campaign to inform customers of the platform change.
3
Results
Almost a 100% customer retention rate on e-commerce sales in the midst of switching from Shopify to another platform. 

THE FINAL

Result

The Ch'i Lash and Ch'i Lash the School website project was a massive undertaking. With that out of the way our team was able to fully implement the clients HubSpot Marketing Professional Hub. We are managing numerous email campaigns and business process automations for Ch'i Lash. 

Additionally, we are managing Ch'is blog, landing pages, ads, social media, and newsletters. They are ranking higher in searches, growing their following, and increasing awareness. Moreover, they are attracting customers and new students are looking to expand their business to more locations nationwide.

“We are extremely thankful for 32One Media for providing us highly reliable services. The setup of our CRM had some challenges but the team at 32One has done magic and provided us fast yet highly reliable services. We have worked with the agency for some time and this long-term partnership will continue in the future too.”
Ch'i Lash
Inbound Marketing, Full-Service

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