A Gubernatorial Landslide
Using social media to help an incumbent governor win re-election
The Task, We Did
Film 2 hours per month and created social media content for the campaign duration.
9 month contract
About The Project
During the pandemic 32One Co-Founder, Ben Barber formed lasting relationships with government officials and non-profits through pro bono livestream and podcast producing. Flash forward to 2022 and Friends of Dan McKee approach us about creating social media content.
We filmed with Governor McKee's campaign roughly 2 hours per month, for 9 months and created relevant video content for social media. For the most part the content was used at the discretion of the campaign. We had exclusive access to the Governor and even filmed Dr. Jill Biden.
Governor McKee's social media platforms out-performed his competitor. Our goal was to show the personal side of the Governor to better connect with voters. We hit the campaign trail with Governor McKee as he proved himself to be a man of the people, politics aside.
With election day approaching we felt confident that our work would help re-elect Governor McKee. However, nobody was prepared to witness the largest gubernatorial landslide in 30 years. Thanks, in part, to our work Governor McKee was re-elected by nearly 20 points.